Dear Marketing Mastermind: How can I become a neighborhood expert?
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
by Christy Murdock Sep 23
Dear Marketing Mastermind: Where can I find sellers now?
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
by Christy Murdock Aug 19
Dear Marketing Mastermind: How can we confront the challenges of a COVID market?
What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines
by Christy Murdock Jul 22
Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
by Christy Murdock Jun 11
Dear Marketing Mastermind: Are there rules for what to say to clients?
Here's what you can do right now to meet the demands of the present and future in your real estate business
by Christy Murdock Apr 14
Dear Marketing Mastermind: Does my marketing comply with the code of ethics?
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
by Christy Murdock Feb 11
Dear Marketing Mastermind: How can I make an impact online quickly?
Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL
by Christy Murdock Jan 14
Dear Marketing Mastermind: How can I use podcasts to generate leads?
Find out how to get started and how to make a podcast work for you, whether you are a guest or a host
by Christy Murdock Dec 10
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
Dear Marketing Mastermind: How do I balance privacy and social media marketing?
Spend some time, do some research, and better protect yourself online to enjoy the benefits of social networking while minimizing the risk
by Christy Murdock Aug 13
Dear Marketing Mastermind: How do I make my open house more effective?
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
by Christy Murdock May 14
Dear Marketing Mastermind: How can media make you the go-to local expert?
Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves
by Christy Murdock Apr 9
Dear Marketing Mastermind: How can I raise my game?
Want to know how to differentiate yourself in your market and in the industry? This month’s questions are all about being better in everything you do — so that you stand out
by Christy Murdock Mar 12
Dear Marketing Mastermind: Should I use exclamation points in my marketing?
Want to reach out to local homeowners and then effectively list their homes? This month’s column has great advice for both sides of the equation
by Christy Murdock Feb 12
Dear Marketing Mastermind: How can I perfect my content strategy in 2019?
The top 3 real estate content marketing questions of the last year — answered
by Christy Murdock Jan 8