Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
Opinion
What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
Opinion
Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL
Opinion
Find out how to get started and how to make a podcast work for you, whether you are a guest or a host
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
Spend some time, do some research, and better protect yourself online to enjoy the benefits of social networking while minimizing the risk
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
Opinion
Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves
Opinion
Want to know how to differentiate yourself in your market and in the industry? This month’s questions are all about being better in everything you do — so that you stand out
Opinion
Want to reach out to local homeowners and then effectively list their homes? This month’s column has great advice for both sides of the equation
Opinion
The top 3 real estate content marketing questions of the last year — answered