REA Group, owned by News Corp and a 20% stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar
This is the latest influential partnership the Finland-based software company has established, having also inked deals with RE/MAX and UtahRealEstate within the last year
While merely a technical value-add for many, there is great potential in opening up iGuide’s dynamic, data-driven capabilities to a wider audience, according to the company
The intent is 'to make floor plans ubiquitous in the US, something that the market has needed for some time but has never had a clear path to reach,' the company stated
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing