REA Group, owned by News Corp and a 20% stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
Whereas 3D tours and video content were considered "nice-to-have" add-ons for sellers, the accessibility of hardware like the Theta X and its ilk, along with easier to use mobile software, have made such marketing tactics borderline commonplace
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.