10 simple ways to win that listing
It's not rocket science, but some agents still don't get it
by Will Caldwell Oct 8
Why the $12 billion real estate ad market is ripe for disruption
Without performance-based marketing, agents are throwing good money after bad
by Will Caldwell Oct 6
Why the quality of Internet leads will continue to decrease
Rising lead volume and falling homeownership force agents to get serious about following up
by Will Caldwell Sep 10
Why Internet leads are a waste of time and money for most real estate agents
Even large corporations have trouble filtering qualified prospects
by Will Caldwell Sep 3
Why real estate brokerages should operate like Chipotle
Segregation of duties and high volume are keys to success
by Will Caldwell Aug 26
3 reasons to invest your time and money in client relationships instead of leads
Simply put, your network's individual needs are more valuable
by Will Caldwell Aug 20
10 simple ways agents can stay relevant after handing over the keys
It's the little things you do that will increase your brand awareness
by Will Caldwell Aug 14
3 tips to becoming a local and data expert in the Big 3 era
Microanalyzing neighborhood trends and verifying listing info provides huge value to consumers
by Will Caldwell Jul 7