A graphic artist’s take on maintaining brand identity
Cultivate a culture that respects and promotes your brand while helping agents do the same with these branding best practices
by Janet Pozos Mar 31
12 useful gift ideas your clients will actually want
It’s not too late to reach out to your clients this holiday season. Designer Antoinette Fargo offers 12 gift ideas for now — or to take you all the way through 2023
by Antoinette Fargo Dec 20
Lesson Learned: Mindset and relationships are key to your success
Find out how Lancaster, California, agent Christina 'Queen' Stratford learned that staying positive and connected is a winning combination
by Troy Palmquist Nov 28
An image of a person exiting through a door with a rolling suitcase to symbolize a brokerage exit checklist.
If you're considering switching brokerages, now might be the ideal time to plan and make your move. Here’s how to do it correctly to ensure the transition is a positive one
by Troy Palmquist Nov 15
It's the disruption, stupid! Redfin Now and the end of iBuying as we know it
Opinion
As Redfin winds down its operations, Opendoor and Offerpad are the last ones left for the most part — and they're both struggling. Was iBuying a flash in the pan or is everyone simply looking in the wrong direction?
by Troy Palmquist Nov 10
4 ways to help your listings embrace the holiday season
Holiday decor is a great way to bring warmth and cheer to your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday trimmings that will win over homebuyers
by Antoinette Fargo Nov 10
It's time for the mortgage industry to create meaningful options for homebuyers
Opinion
While mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes
by Troy Palmquist Oct 18
7 tips for raising your profile (and building your network) with LinkedIn
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
by Troy Palmquist Oct 11
7 front porch decorating tips you autumn know
Enhancing the curb appeal of a home and refreshing its look doesn’t take a total design overhaul. Designer Antoinette Fargo offers autumn-inspired entry ideas that are perfect for the season
by Antoinette Fargo Oct 5
Counteract the latest Fed rate hike with a seller rate buydown
A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment
by Troy Palmquist Sep 22
This closing gift just might save your client's life(style)
You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come
by Troy Palmquist Sep 16
How trendy is 'too trendy'? Making the latest design work in your space
How do you freshen up a space without going too far? How do you neutralize a space that's gone too far with the latest design trend?
by Antoinette Fargo Sep 7
Incentives slashed, downlines dropped. Time to sell real estate
Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
by Troy Palmquist Aug 17
Want an unforgettable listing? Try these 7 open house secrets
An open house is the perfect opportunity to make a last impact on clients and potential clients to grow your business
by Troy Palmquist Aug 2
Get noticed! How to bring the sexy back to your listing
Opinion
It’s time to get back to what we do best: Getting those listings noticed
by Troy Palmquist Jul 26