Rates, geopolitics and bottled-up demand are shaping the next phase of housing
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
Five years after the arrival of COVID in the US, 94% of Gen Z and 86% of millennial first-time homesellers say they regret their pandemic-era purchase, according to an analysis by Opendoor
Nearly three-quarters of US residents earning less than $50K annually are struggling to keep up with monthly rent or mortgage payments, causing many to make dramatic sacrifices to stay afloat
Renter households increased by 2.7% year-over-year in the third quarter to a record 45.6M, a rate 3 times higher than the 0.9% uptick in homeowner households, according to a new Redfin analysis
Households have deferred moving, partially due to high 'hidden' homeownership costs such as property taxes, insurance and climate change, according to a report
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
A majority of Americans born between 1981 and 2013 believe that, short of winning a big-ticket lottery, the likelihood of affording a home in the US is low, according to a new survey by Zillow
Many Gen Zers would put their pets' needs ahead of their children's or partners' needs if they were to buy a home, according to a survey from Zillow
First-time homebuyers now make up 45% of all transactions, up from 37% of all buyers in 2021, returning to pre-pandemic levels, according to new data from Zillow released Thursday
Nearly three-quarters of pandemic homebuyers moved to a new area, and most were millennials or Gen Z-ers, according to a recent study by Knock
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know