Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Leaders including eXp's Leo Pareja, REMAX's Erik Carlson and top-selling agent Ben Caballero envision more tech, more change and perhaps a mixed recovery next year
SEO isn't dead, but generative engine optimization is changing the rules of engagement
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients