Finding your niche in the real estate industry through specialization
For many real estate agents, honing your craft and finding a specialization are key to standing out from millions of other Realtors in the country
by Lillian Dickerson Jan 28
Trying to level up in luxury? Lead with something clients can't Google
At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales
by Craig C. Rowe Oct 26
Luxury leaders agree: digital marketing rests on authenticity
Whether it's over Zoom or through email, digital marketing and outreach is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction
by Craig C. Rowe Oct 25
3 real estate leaders share how to hit the bullseye on your rebrand
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
by Marian McPherson Sep 29