The campaign's core message this year is 'here for it all' with the aim of showing how the nation's more than 1.5 M Realtors work to make the dream of property ownership a reality
The campaign rollout includes TV and radio commercials emphasizing that Realtors work 'at a higher standard' than agents who are not Realtors
The National Association of Realtors on Monday released its 'Look for the R' campaign
NAR's Strategic Thinking Advisory Committee came up with new statements in collaboration with Havas, the same ad agency responsible for the 'That's Who We R' campaign
The nation's largest real estate trade group is hoping to further distinguish Realtors from agents and with a collaborator of Drake, Jay-Z, Justin Bieber and Rihanna