Unleashing innovation on the homeseller

Unleashing innovation on the homeseller

Watch Zillow Group COO Amy Bohutinsky and Brad Inman discuss how Zillow Instant Offers is changing the game for homesellers and Zillow's plans for the future.  ......
By Inman | Thursday, September 14, 2017
Do sellers need a local real estate agent? Dispelling a common myth

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voicemail asking if I would call her to help her list her home, but then she said, "But I see that you are not with a local company, so you might not be a good fit." ......
By Henry W.Bailey | Wednesday, July 5, 2017
From this moment on, nothing will be the same in real estate

From this moment on, nothing will be the same in real estate

The thick tension around recent announcements speaks volumes to their heft. Only when something is truly disruptive or threatening do people flip out. A major industry firestorm is raging since Zillow launched Instant Offers, like nothing I have seen...
By Brad Inman | Wednesday, June 7, 2017
What’s driving real estate’s home listing shortage?

What’s driving real estate’s home listing shortage?

"Inventory," "low inventory," "multiple offers," "low," "high," "strong," "new" -- those words paint a clear picture of an unbalanced housing market, one where buyers are competing for too-few homes for sale. One major contributing factor to the stat...
By Amber Taufen | Wednesday, May 10, 2017
Neither luxury nor total gut job: 4 ways to honor the in-between home

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal ......
By Elizabeth Ann Stribling-Kivlan | Tuesday, March 28, 2017
A maze Why homesellers demand better than a shaky real estate labyrinth

Why homesellers demand better than a shaky real estate labyrinth

Waiting in a grocery line a few weeks back, I stood behind a woman as she wrote a check. Scary. In the wire fraud age, consider the risk of giving up your name, address, bank routing and account numbers on a piece of paper passed around like a sex wo...
By Brad Inman | Friday, February 24, 2017
How to save a real estate deal when clients play hardball

How to save a real estate deal when clients play hardball

A real estate deal is rife with umpteen deal disaster scenarios, every one worse than the next. But the real question is -- how do agents revive a transaction that is on life support and about to flatline ......
By Cara Ameer | Wednesday, February 22, 2017
Should real estate agents discount their commission if a seller finds the buyer?

Should real estate agents discount their commission if a seller finds the buyer?

Aaron Wittenstein sometimes cuts his commission by a quarter or more if a seller client brings an unrepresented buyer to the closing table ......
By Teke Wiggin | Tuesday, February 21, 2017
A photo of a businessman giving a presentation to a room full of colleagues. 4 listing presentation questions you should always be prepared to answer

4 listing presentation questions you should always be prepared to answer

While you can spend hours perfecting charts and graphs and memorizing every fact about a given home, one listing presentation wild card always threatens to undermine your hard work: Client questions that seem to come straight out of left field ......
By Ingrid Burke | Monday, February 20, 2017
7 reasons not to 'carry' the house

7 reasons not to 'carry' the house

Some homesellers once told me that if they didn't get their house sold last summer at the sales price they wanted, they would take it off the market before Thanksgiving and wait to put it back on the market after the holidays ......
By Ann Jones | Monday, February 20, 2017
Buyer beware: 3 risky real estate traps to avoid

Buyer beware: 3 risky real estate traps to avoid

Being in the market to buy a new house can be an adventure full of excitement as well as unknowns ......
By Anna Johansson | Tuesday, February 14, 2017
2 crucial things I’ve learned about loyalty in real estate

2 crucial things I’ve learned about loyalty in real estate

The 18 months it took to get to my first closing was the best thing that ever happened to me. ......
By Cheryl Spangler | Wednesday, February 8, 2017
Seasoning 5 ways to deal with ‘I’d prefer a more seasoned listing agent’

5 ways to deal with ‘I’d prefer a more seasoned listing agent’

Put five minutes on the clock; it’s overtime. You just tied with another real estate agent in a competition fiercer than the NBA’s ever seen: the listing presentation ......
By Caroline Feeney | Friday, February 3, 2017
3 seller conversations you can't afford to ignore

3 seller conversations you can't afford to ignore

Whether you are just starting out in your real estate career or 15 years in and reinventing yourself, failing to have any one of these seller conversations will cost you and your client money, time and frustration. ......
By Cheryl Spangler | Tuesday, January 24, 2017
A tightrope walker between two buildings The top 10 homebuyer and seller fears in real estate

The top 10 homebuyer and seller fears in real estate

On the flip side of the joy and excitement that a home sale stirs up, real estate professionals must also guide clients through the wrung hands, stress dreams and emotional lows that wreak havoc when plans or promises fall through. ......
By Cara Ameer | Tuesday, January 10, 2017
A man with a smart home app on his watch Year in review: 10 major real estate tech trends that shaped 2016

Year in review: 10 major real estate tech trends that shaped 2016

The players in the world of buying and selling homes have come a long way in embracing new tech amid delays and flubbed opportunities. In 1989 principal brokers were barely using the computer. Today, flying cameras and goggles to the virtual universe...
By Caroline Feeney | Monday, December 19, 2016
7 ways to hone your Pinterest marketing skills

7 ways to hone your Pinterest marketing skills

Technology really is changing the real estate industry. Taking your real estate business to social media can yield a larger audience than you’d have in the more traditional home sales routes, such as newspaper listings and websites ......
By Tess Pajaron | Thursday, November 24, 2016
4 customer service strategies that never let clients down

4 customer service strategies that never let clients down

If you are working with homebuyers who like craft beer, don’t just show them on a map how close the nearest brewery is to the house. Drive them past the brewery on the way to the showing, then provide them with a growler of the spot's signature bre...
By Nico Hohman | Friday, October 21, 2016