5 steps to prep a show-ready listing every time

5 steps to prep a show-ready listing every time

What can sellers do to make a positive and memorable first impression on buyers and agents? What can they do to eliminate (or at least tame) the scrutiny and instead inspire buyers to visualize a future in the home?...
By Cara Ameer | Friday, May 25, 2018
10 little extras homesellers love but don’t expect

10 little extras homesellers love but don’t expect

When you’re a listing agent, you have one clear goal — sell your clients’ home as quickly and for as much money as possible. But let’s be honest, only doing that will get the job done, but it won’t necessarily ensure your place in the real ...
By Brian Hopper | Wednesday, May 2, 2018
5 tips for getting a home offer close to asking price

5 tips for getting a home offer close to asking price

The higher the offer, the better — for both you and your client. Unfortunately, a combination of optimism on the part of the seller and shrewd negotiating tactics on the part of the buyer (and their buyer's agent) make it unlikely that you’ll get...
By Larry Alton | Tuesday, Apr 17, 2018
Unleashing innovation on the homeseller

Unleashing innovation on the homeseller

Watch Zillow Group COO Amy Bohutinsky and Brad Inman discuss how Zillow Instant Offers is changing the game for homesellers and Zillow's plans for the future. ...
By Inman | Thursday, Sep 14, 2017
Do sellers need a local real estate agent? Dispelling a common myth

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voicemail asking if I would call her to help her list her home, but then she said, "But I see that you are not with a local company, so you might not be a good fit."...
By Henry W.Bailey | Wednesday, Jul 5, 2017
From this moment on, nothing will be the same in real estate

From this moment on, nothing will be the same in real estate

The thick tension around recent announcements speaks volumes to their heft. Only when something is truly disruptive or threatening do people flip out. A major industry firestorm is raging since Zillow launched Instant Offers, like nothing I have seen...
By Brad Inman | Wednesday, Jun 7, 2017
What’s driving real estate’s home listing shortage?

What’s driving real estate’s home listing shortage?

"Inventory," "low inventory," "multiple offers," "low," "high," "strong," "new" -- those words paint a clear picture of an unbalanced housing market, one where buyers are competing for too-few homes for sale. One major contributing factor to the stat...
By Amber Taufen | Wednesday, May 10, 2017
Neither luxury nor total gut job: 4 ways to honor the in-between home

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal....
By Elizabeth Ann Stribling-Kivlan | Tuesday, Mar 28, 2017
A maze Why homesellers demand better than a shaky real estate labyrinth

Why homesellers demand better than a shaky real estate labyrinth

Waiting in a grocery line a few weeks back, I stood behind a woman as she wrote a check. Scary. In the wire fraud age, consider the risk of giving up your name, address, bank routing and account numbers on a piece of paper passed around like a sex wo...
By Brad Inman | Friday, Feb 24, 2017
How to save a real estate deal when clients play hardball

How to save a real estate deal when clients play hardball

A real estate deal is rife with umpteen deal disaster scenarios, every one worse than the next. But the real question is -- how do agents revive a transaction that is on life support and about to flatline?...
By Cara Ameer | Wednesday, Feb 22, 2017
Should real estate agents discount their commission if a seller finds the buyer?

Should real estate agents discount their commission if a seller finds the buyer?

Aaron Wittenstein sometimes cuts his commission by a quarter or more if a seller client brings an unrepresented buyer to the closing table....
By Teke Wiggin | Tuesday, Feb 21, 2017
A photo of a businessman giving a presentation to a room full of colleagues. 4 listing presentation questions you should always be prepared to answer

4 listing presentation questions you should always be prepared to answer

While you can spend hours perfecting charts and graphs and memorizing every fact about a given home, one listing presentation wild card always threatens to undermine your hard work: Client questions that seem to come straight out of left field....
By Ingrid Burke | Monday, Feb 20, 2017
7 reasons not to 'carry' the house

7 reasons not to 'carry' the house

Some homesellers once told me that if they didn't get their house sold last summer at the sales price they wanted, they would take it off the market before Thanksgiving and wait to put it back on the market after the holidays....
By Ann Jones | Monday, Feb 20, 2017
Buyer beware: 3 risky real estate traps to avoid

Buyer beware: 3 risky real estate traps to avoid

Being in the market to buy a new house can be an adventure full of excitement as well as unknowns....
By Anna Johansson | Tuesday, Feb 14, 2017
2 crucial things I’ve learned about loyalty in real estate

2 crucial things I’ve learned about loyalty in real estate

The 18 months it took to get to my first closing was the best thing that ever happened to me. ...
By Cheryl Spangler | Wednesday, Feb 8, 2017
Seasoning 5 ways to deal with ‘I’d prefer a more seasoned listing agent’

5 ways to deal with ‘I’d prefer a more seasoned listing agent’

Put five minutes on the clock; it’s overtime. You just tied with another real estate agent in a competition fiercer than the NBA’s ever seen: the listing presentation....
By Caroline Feeney | Friday, Feb 3, 2017
3 seller conversations you can't afford to ignore

3 seller conversations you can't afford to ignore

Whether you are just starting out in your real estate career or 15 years in and reinventing yourself, failing to have any one of these seller conversations will cost you and your client money, time and frustration. ...
By Cheryl Spangler | Tuesday, Jan 24, 2017
A tightrope walker between two buildings The top 10 homebuyer and seller fears in real estate

The top 10 homebuyer and seller fears in real estate

On the flip side of the joy and excitement that a home sale stirs up, real estate professionals must also guide clients through the wrung hands, stress dreams and emotional lows that wreak havoc when plans or promises fall through. ...
By Cara Ameer | Tuesday, Jan 10, 2017