Ramping up referral business is more important than ever in 2023
Uncertainty is putting pressure on real estate agents' databases. Hot leads have simmered, and suddenly business is harder to come by. That's why referrals are more valuable than ever
by Craig C. Rowe Jan 13
Flyhomes: What it is and how agents can use its power buyer platform
What is Sailbridge? Learn about the power buyer from Flyhomes, how its fees work and how a client can use it to make a cash offer
by Daniel Houston Oct 17
How real estate agents can work with RedfinNow
Redfin's iBuyer, RedfinNow, forgoes incentives for agents but offers a dedicated customer service team and local title options. Here’s how to get started
by Daniel Houston Feb 22
How to make sense of iBuying in 2022, post-Zillow
IBuying has existed for years, but it's growing faster than ever and now approaching the scale that could finally make it profitable
by Jim Dalrymple II Feb 2
How agents can turn Instagram into a major source of business in 2023
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
by Jim Dalrymple II Sep 30
How to use Zillow to grow your business in 2021
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
by Christy Murdock Sep 27
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
Inman Handbook on Homesnap
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
by Christy Murdock Sep 20
Inman Handbook on team structures today
Learn about a variety of team models, and find out which one — or which combination — might be right for you
by Christy Murdock Jun 21
The Inman Handbook on comps in these chaotic times
Agents' expertise has long relied on studying and understanding sales patterns in their markets. But with little inventory and soaring prices, patterns are hard to find
by Jim Dalrymple II Apr 26
Knock: How agents can lean into alternative lending in uncertainty
Alternative lending model Knock is growing quickly by offering homesellers Home Swap, a product that lets them buy before they sell. Here's what you should know about its unique model
by Craig C. Rowe Mar 1
Everything you need to know about showing management platforms
The showing management space have never been more crowded. That's a boon to agents — as long as they can wade through their many options
by Jim Dalrymple II Feb 22
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
Everything to know about how agents are making money in 2022
Most agents' income still comes from commissions, but the compensation landscape has never been in greater flux than it is now
by Jim Dalrymple II Jan 18
Inman Handbook on getting the most out of HomeLight
This ever-evolving platform works for those who understand and know how to work it. Learn more about the many ways it can help you gain more potential clients and grow your business
by Christy Murdock Dec 21