Opinion
Consumers want an industry where they, not the agent or the brokerage, are responsible for setting rules of engagement
by Jeff Bergstrom | Dec 21
Opinion
A snapshot of Atlanta’s market from a licensing perspective
by Jeff Bergstrom | Nov 10
Agents should take a page from P&G's book
by Jeff Bergstrom | Jun 29
How one idea branded a city
by Jeff Bergstrom | Mar 24
A fictionalized look back from the future at today's functionally obsolete homes
by Jeff Bergstrom | Mar 11
Focus on branding and long-term sustainability
by Jeff Bergstrom | Dec 8
Opinion
If something is said often enough it's true, right?
by Jeff Bergstrom | Oct 23
Agents want more than an office, preset branding and forced associations
by Jeff Bergstrom | Sep 17
What happens when the agents call the shots?
by Jeff Bergstrom | Sep 16
Atlanta's Wynd Realty was never about the money
by Jeff Bergstrom | Sep 15