A crystal ball in the middle of a road
Consumers want an industry where they, not the agent or the brokerage, are responsible for setting rules of engagement
by Jeff Bergstrom Dec 21
The rise of the 'little-r' realtor
A snapshot of Atlanta’s market from a licensing perspective
by Jeff Bergstrom Nov 10
Want to see the brokerage of the future? Think soap
Agents should take a page from P&G's book
by Jeff Bergstrom Jun 29
An experiment in branding: the power of a name
How one idea branded a city
by Jeff Bergstrom Mar 24
The state of the McMansion in 2042
A fictionalized look back from the future at today's functionally obsolete homes
by Jeff Bergstrom Mar 11
Lose the commission cutting battle to win the condo HOA war
Focus on branding and long-term sustainability
by Jeff Bergstrom Dec 8
Opinion: Are false narratives the industry's third rail?
If something is said often enough it's true, right?
by Jeff Bergstrom Oct 23
How to build street cred by making agents the shot callers
Agents want more than an office, preset branding and forced associations
by Jeff Bergstrom Sep 17
Leaving the brokerage herd behind
What happens when the agents call the shots?
by Jeff Bergstrom Sep 16
Birth of a new kind of brokerage
Atlanta's Wynd Realty was never about the money
by Jeff Bergstrom Sep 15