Opinion
Consumers want an industry where they, not the agent or the brokerage, are responsible for setting rules of engagement
by Jeff Bergstrom Dec 21
Opinion
A snapshot of Atlanta’s market from a licensing perspective
by Jeff Bergstrom Nov 10
Agents should take a page from P&G's book
by Jeff Bergstrom Jun 29
How one idea branded a city
by Jeff Bergstrom Mar 24
A fictionalized look back from the future at today's functionally obsolete homes
by Jeff Bergstrom Mar 11
Focus on branding and long-term sustainability
by Jeff Bergstrom Dec 8
Opinion
If something is said often enough it's true, right?
by Jeff Bergstrom Oct 23
Agents want more than an office, preset branding and forced associations
by Jeff Bergstrom Sep 17
What happens when the agents call the shots?
by Jeff Bergstrom Sep 16
Atlanta's Wynd Realty was never about the money
by Jeff Bergstrom Sep 15