An experiment in branding: the power of a name

  • Agent branding in concert with social media is the generation gap of our time.
  • Doing business as (DBA) status at the agent level encourages entrepreneurialism.
  • Branding allows agents to control their own lead generation.
  • Agent controlled branding under transactions brokers will obsolete the national franchise.

Don't miss Hacker Connect SF
Dive into the latest Technology affecting RE, July 17, 2018

It started as an exercise in branding. As we watch a questionable lifestyle brand being packaged as presidential timber, it crystallizes just how much our society has become brand mad. Truth and reality have always taken a back seat on Madison Avenue. But sadly, or perhaps more inevitably, branding has now invaded every aspect of our life.