The rise of the 'little-r' realtor

  • The idea of broker affiliation with MLS access (and without monthly cost) is possible only in Atlanta.
  • An open, for profit, National MLS would destroy the industry as you know it.
  • Zealot dedication to the conventions of the past will eventually erode the industry's credibility.

“Excuse me, what did you say?” When a real estate agent relocates to Atlanta and hears the term, “little r,” for the first time, they are often confused. In truth, wherever they were from, the idea of living in a two-“r” world never crossed their mind.