Jeff's Stories
Opinion
A well-defined sales area with solid communication platforms laid groundwork for experimentation
Opinion
Consumers want an industry where they, not the agent or the brokerage, are responsible for setting rules of engagement
Agents should take a page from P&G's book
How one idea branded a city
A fictionalized look back from the future at today's functionally obsolete homes
Focus on branding and long-term sustainability
Opinion
If something is said often enough it's true, right?
