Jeff's Stories

A well-defined sales area with solid communication platforms laid groundwork for experimentation
Dec 27
Consumers want an industry where they, not the agent or the brokerage, are responsible for setting rules of engagement
Dec 21
A snapshot of Atlanta’s market from a licensing perspective
Nov 10
Agents should take a page from P&G's book
Jun 29
How one idea branded a city
Mar 24
A fictionalized look back from the future at today's functionally obsolete homes
Mar 11
Focus on branding and long-term sustainability
Dec 8
If something is said often enough it's true, right?
Oct 23