Zillow, Compass take listing fight to social media, Chicago billboards
Zillow and Compass battle via social media to place blame over missing Chicago listings
by AJ LaTrace May 22
Inman Marketing All-Stars
Inman recognizes marketing heads, brand leaders and communications executives
by Inman Mar 12
Redfin spices up Super Bowl Sunday with $1M home hunt
The Super Bowl LX-adjacent game will prompt Redfin app users with 6 clues starting around 8 p.m. ET on Sunday to locate and win a $1M home featured in a Rocket and Redfin commercial
A home in front of an Instagram background to symbolize Instagram for real estate agents.
After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant showcase real client stories
by Matt Carter Aug 12
Inman announces 2025 class of Marketing All-Stars award winners
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
by Inman Mar 11
Rocket Companies takes Super Bowl ad rivalries to new heights
Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
by Matt Carter Feb 10
Rocket lays groundwork for Super Bowl ads with 'brand restage'
In addition to subtle tweaks to the company's logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an 'end-to-end homeownership experience'
by Matt Carter Jan 14
Rocket is deploying scalable AI across an entire fintech platform
Ahead of his Connect NYC appearance, CEO Varun Krishna details the mortgage giant's ambitious goals to grow its purchase loan business in 2025 by building closer ties to real estate agents
by Matt Carter Dec 26
Rocket hires Venmo, PayPal vet to lead product engineering teams
Papanii Okai will help the mortgage giant harness artificial intelligence and build out the fintech platform that connects its real estate, credit card and personal finance subsidiaries
by Matt Carter Oct 7
Dan Sogorka tapped to grow Rocket's wholesale channel
In a newly created role at Rocket Pro TPO, the former Sagent CEO is tasked with winning more business from mortgage brokers by leveraging Rocket's data, technology and AI capabilities
by Matt Carter Sep 3
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Qualcomm and Intel veteran Shawn Malhotra comes to Rocket from Thomson Reuters where, as head of engineering, he helped develop a cloud-based, API-driven generative AI platform
by Matt Carter May 6
Airbnb vet Jonathan Mildenhall to unify Rocket's marketing efforts
The company's first CMO will be responsible 'for creating a unified and compelling voice for all businesses' under the Rocket umbrella, including Rocket Mortgage and Rocket Homes
by Matt Carter Jan 5