Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
For better lead conversion rates, stop chasing volume, and start delivering real relevance
From agent commissions to a brokerage compensation dispute, find out how real estate pros are making bank and protecting their pay
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
Catch up with the latest on everything listings, from Zillow's climate data switch to pricing and marketing your next listing
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward
If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it
How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now