Most real estate operational problems come down to attraction, conversion or delivery
Opinion
Don't rely on a photo to build recognition. Create a system that keeps you in front of the lead
Don't build your lead-gen strategy around a single source
Meta ads can be a powerful database builder right now
A high-performing website doesn't need to be complicated. It needs to be intentional
I started sharing my cancer journey to be honest, process what was happening and help others
The landing page creates action. The follow-up creates conversion
The right team offers support, structure and mentorship. The wrong one can set you back
Find out what you can learn from Spencer Pratt's LA mayoral race campaign strategy
Your listing isn't stuck. It just needs better management
A lead magnet isn't a marketing hack. It's a system
Show competence, build trust, and earn the next step without chasing
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
Stop obsessing over objection handling, and start adding value at every stage
More hustle won't fix fundamental problems in your business
Take your buyer consultation from transactional to consultative with this step-by-step system
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
When a real estate listing is positioned correctly, marketing feels easy
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
