A changing brokerage landscape and the rise of tech-forward brokerages created a vicious cycle
2 privately held brokerages launch a bicoastal marketing partnership as an alternative to M&A
'We all thought REMAX would be next — we just didn't think it would be Real'
A new brokerage revenue stream: monetize the storefront
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Troy Palmquist and Lauren Henss break down how the best independent brokerages use speed, brand discipline, and agent-centric operating models to win recruiting and market share
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
Prices, mortgages, inventory and more. While we wrote about a lot this year, from social media to murder mysteries, these are the 10 words that came up again and again
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
Opinion
Marketing and transformation experts Troy Palmquist and Lauren Henss discuss the future for smaller indie brokerages in the face of rampant real estate industry consolidation
In a market obsessed with movement, Lauren Henss writes, the most powerful move you can make is knowing exactly what you want — before you make it
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal
Opinion
The question isn't whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients