The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
by Bernice Ross May 23
Apartment List rolls out Lea Pro, a bot for lead conversions and tours
The artificial intelligence-fueled tool allows leasing agents and landlords to generate new leads more efficiently, providing speed without the need for additional personnel, among other benefits
by Craig C. Rowe Apr 30
Ylopo's Raiya uses emerging voice mimicry to warm up your leads
The AI-driven tool offers agents and teams a generative power dialer, leaning into the fast-growing subset of human voice mimicry. That means your competition may not always be human
by Craig C. Rowe Jan 30
RealScout and Cloze connect for highly anticipated integration
The 2 popular proptechs are known for assisting industry professionals with lead conversion and supporting long-term client interaction
by Craig C. Rowe Dec 5
Commit to stellar service when you commit to these 4 pillar principles
In this 5-part series, real estate broker Nick Schlekeway provides proven principles to help agents build their businesses the right way
by Nick Schlekeway Sep 16
9 lessons most other agents are learning the hard way
While others are learning from their mistakes in today's market, you don't have to. Find out what you should be doing right now to boost your real estate business
by Jimmy Burgess Sep 14
Lead gen is not enough. Here's how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
by Nick Schlekeway Sep 11
Zillow's Spencer Rascoff launches AI personal assistant heyLibby
The latest product of Rascoff's 75 & Sunny Labs, heyLibby takes care of engaging and tracking leads for business owners. The free platform takes less than 5 minutes to set up, company said
by Marian McPherson Aug 17
Exceptional agents get serious about these 4 pillars of service
In the 1st part of his 5-part series, broker Nick Schlekeway looks at the way service forms the basis for real estate agent success
by Nick Schlekeway Aug 15
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
A 6- to 24-month nurture-to-conversion plan for your leads
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
by Darryl Davis Mar 30
10 top-tier lead generation strategies (and how to convert 'em)
What lead generation strategies should be your go-to choices for maximum lead conversion in 2023?
by Bernice Ross Dec 22
Keller Mortgage taps Mortgage Coach to convert more leads
After conducting 2 rounds of layoffs, Keller Williams' lending arm looks to grow its business by making a popular lead conversion tool available to all of its loan officers
by Matt Carter Jul 26
7 strategies that separate the winners and losers in a shifting market
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
by Bernice Ross Jul 6
5 tactics to convert referral leads like a Realogy 'Masters Cup' winner
The brokers from this year's winning Realogy teams, Dr. Susan Jenkins of Better Homes and Gardens Real Estate Native American Group and Nick Pasquini of Century 21 Redwood Realty, spoke with Inman about some of their secrets to success with converting referral leads
by Lillian Dickerson Apr 12