Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
As a sister company of Lakeview Loan Servicing, Guild would have an edge in contacting borrowers serviced by Lakeview if mortgage rates fall and homeowners rush to refinance
New branded client portal lets homebuyers apply for loans, review documents and e-sign disclosures and closing documents
Unique IDs created by Nationwide Multistate Licensing System can reveal competitors' loan originations by product, loan amount, geography and loan officer