TikTok's viral orange trend can enhance your brand's 'a peel'
Are you willing to 'peel the orange' for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers
by Rachael Hite Mar 14
9 telltale signs it's time for a marketing refresh
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year
by Rainy Hake Austin Dec 12
5 lessons we can learn from the Barbie marketing strategy
Win big and put Barbie's marketing magic to work for your business
by Rachael Hite Aug 18
23 real estate marketing statistics you need now
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you optimize your marketing strategy
by Christy Murdock Dec 27
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
by Michael Zaransky Jun 1
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
NAR hires first-ever director of creative and marketing strategy
The new director of creative and marketing strategy Alicia Bailey will be responsible for maintaining consistent branding and messaging
by Marian McPherson Apr 26
EMerge wants to create your email marketing strategy, and then some
Company offers creative content and multiple email strategies to reach new agents and new customers
by Craig C. Rowe Jan 3
3 big real estate marketing lies that everyone is telling us
Lead generation myths -- debunked!
by Steven Trice Jul 18
Two kids on a see saw.
Get the highest ROI from your business
by Tim & Julie Harris Jul 14
The one thing you should do before landing on a marketing plan
Setting realistic expectations is key to the success for any venture
by Laura Viñalet May 17
California Association of Realtors' new ad campaign aims to connect Realtors with communities