'A lot of my sellers want to be on Zillow,' broker Matt Laricy told Inman
Keller framed the debate as a defining test for the real estate industry
Earn real trust by ensuring your clients feel like they're in good hands with you
Use this quick audit to determine whether your messaging is clear, memorable and aligned
Let AI handle research, listing strategy and content creation
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
Contributor Greg Hague shares business-growth programs that he created during his 17-year career that clients loved and his competitors hated
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
Aligning your goals and implementing the changes you've identified can make all the difference as you move your business into 2026, Lori Muller writes
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
The right brokerage leadership team will make or break next year, Julia Lashay Israel writes. Get the right partners in place early, and your goals become a launchpad
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
The portal was notifying agents Monday that CoStar declined to renew Matterport's API agreement with Zillow, leading the portal to remove Matterport 3D tours from its site