pros and cons of AI for real estate
'The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,' Rocket CEO Varun Krishna says in detailing how AI will power growth
by Matt Carter Oct 30
HomeSmart and Lower partnering on marketing, tech and mortgages
The agreement comes on heels of Lower's acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers
by Matt Carter Oct 21
Fathom Realty buys a 'proven model' for first-time homebuyers
START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide
by Matt Carter Oct 16
Opendoor's mortgage attach rate jumps, but at what cost? Mike DelPrete
For any company attempting to generate profits from adjacent services, and there are a lot, mortgage remains hard. It is no panacea for profitability
by Mike DelPrete Jul 22