Santa and AI chatbot symbolize holiday marketing trends for real estate agents using ChatGPT and mobile tools.
From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
by Jessi Healey Oct 11
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
Highlights from Sotheby's biggest brand networking event ever
The event, which took place at The Wynn in Las Vegas, facilitated networking, relationship-building and education across 3,000 of Sotheby's International Realty's agents, brokers and staff
by Lillian Dickerson Apr 28