Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
Helping clients and prospects save money is one of the most powerful marketing strategies
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market
In a market that challenges even the most experienced house flippers, living in your 1st real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
The Investor Scoop brings over 25 contributors who will dive into a wide range of content but in a humorous way, from tax tips and tech tools to credit strategies to legal know-how
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
Ask the right questions, and get buyers talking about what matters most to them
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
Hit the refresh button with your sellers, and build buzz around the property before it expires
Building a real estate business? Trainer Bernice Ross outlines a dozen costly business traps real estate agents fall into and how you can avoid their expensive mistakes