Opinion
More buyers likely means a higher price in a shorter amount of time
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
Headlines show how perception shifts online and what to know about storytelling and risk
Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility?
Opinion
Consumers shouldn't be 'guinea pigs' for strategies that may not benefit them
Explosive professional growth is created by showing up in ways others choose not to
Social media is about documenting your market, your land and your lifestyle
High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
Brown Harris Stevens, Coldwell Banker, and other industry brands made moves last week, adding multimillion-dollar brokers and team leaders to their ranks
An Arizona man, his wife and their 7-month-old daughter have won Redfin's Great American Home Search, a contest to locate and win a $1M home, which Redfin launched on Super Bowl Sunday
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell