Lofty taps Canva as agents demand built-in marketing tools
Canva designs now flow directly into Lofty's distribution tools
by Nick Pipitone May 14
holiday marketing lessons for real estate
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
by Jessi Healey Nov 28
How this agent went viral by falling in love with the home in his TikTok video tour
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok — but his real viral moment completely took him by surprise
The best marketing ideas come from agents in the field
Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field and why the best feedback comes straight from agents
8 ways to create an effective real estate marketing calendar
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
by Lillian Dickerson Sep 11
Chime and social media ad agency Dippidi announce new partnership
The companies announced on Monday a partnership to help real estate professionals boost lead generation and conversion rates
by Lillian Dickerson Jun 29
Instagram tests removing 'like' counts from US profiles
Instagram head Adam Mosseri said the decision is to help improve users’ mental health
by Marian McPherson Nov 11
Facebook's headquarters
Maximize your results on this powerful marketing platform with this step-by-step rundown
by Greg Lyles Jun 27