investing, investment, investor, passive income
Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease
by Bernice Ross Jun 18
A woman on her computer with a huge magnet in the picture to denote how to stop real estate websites from stealing your clients.
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
by Bernice Ross Jun 3
At long last — down payment assistance is finally cool
By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in making homeownership more accessible
by Bernice Ross May 28
The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
by Bernice Ross May 23
Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
by Bernice Ross May 16
Sign a buyer brokerage agreement to see a property? No way!
Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence
by Bernice Ross Apr 24
How to next-level your community service
In part two of this two-part series, Bernice Ross interviews mega-producers who focus on, and find success from, giving back to their communities in a big way
by Bernice Ross Jan 5
Mega-producers talk expanding your business by giving back
Many top-producing agents make giving back a priority. In this two-part series, Bernice Ross interviews some who make it a standard practice
by Bernice Ross Jan 4