The vertical integration 'will reduce the stress of moving, deliver increased convenience, and save renters time and money'
The WeWork founder had been set to focus on apartments with a new mysterious company called Flow. He has since added the condos and invested in an Israeli real estate firm
This is Entrata's second acquisition in 12 months, having bought Rent Dynamics in July 2023
Heavily supported by AI, the end-to-end multifamily housing operating system rests on Realm-X, designed to flatten and integrate daily activities for institutional apartment owners
Layoffs come a week after the shutdown of RealSure, Home Partners' iBuyer joint venture with real estate franchising giant Anywhere, and include Pathlight Property Management