AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
Realtor.com CEO talks ‘serious competitors,’ says 'quality is really what we're interested in'
In the first of a two-part exclusive interview with Inman, a general in the portal wars breaks down what the public (and the media) get wrong about the leading residential search platforms
by Taylor Anderson Nov 20
A person learning about SEO on their computer to signify the ultimate SEO guide for real estate agents.
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
by Marci James Jul 1
How to leverage SEO, drive organic traffic and outrank the competition
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
by David Marden Mar 6
Traffic data is the weapon of choice as portal wars heat up ahead of Q3
Ahead of Q3 earnings, Inman took a dive into the top 5 real estate portals' traffic data. Zillow still leads the pack, but stiff competition has emerged from old — and new — industry entrants
by Marian McPherson Oct 24