Years of curated posting have fundamentally changed what users expect from social platforms
Home Depot isn't waiting for buyers to show up. Neither should you
A San Diego man has dismissed his lawsuit against Zillow for allegedly sharing his personal information through 3rd-party tracking pixel technology. He can refile the suit at another time
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
The former Zillow CEO said the rising cost of mortgages has cooled demand for homes, adding that he hopes in 2023 the Fed will be able to stop raising interest rates
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
'Cribs' was huge during its first run 2 decades ago, but in the time since social media and other content creators have radically changed the world
The audio-only social app was once the buzziest thing in tech and real estate. Is going wide enough to save it?
For Southern California broker Troy Palmquist, your output is only as good as your input
Shrinking agent ranks, smaller commissions and more predictions for years and years to come
Want to show your gratitude but the holidays snuck up on you (again)? You still have time to pull off some great Thanksgiving marketing initiatives
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Opinion
Here's how to create amazing content and distribute it so it reaches your target audience quickly and effectively