560 deals and $400M later: How this team leader found his grit
In this episode, Power Real Estate Group's Jeffery Mcgonigle shares how he went from new agent crying in his car to leading one of the most productive teams in California with 160 agents
Threads for lead generation
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
by Josh Ries Jan 30
TikTok financial advice debunked
That viral tax hack might tank your business, CFP Amanda Neely writes. Learn to tell the difference between entertainment and financial guidance and why follower count won't save you
by Amanda Neely Jan 29
Social media for the rest of us: A pragmatist's view for agents
Building a social media following is not the same as being a good advisor, and views don't always translate into effective representation, Jen Berbas writes
by Jen Berbas Jan 26
Super Bowl ads aren’t playing the same game anymore
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
by Jessi Healey Jan 25
social media and personal connection
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table
by Emily Askin Jan 20
Jimmy Burgess
To build momentum in 2026, you will need to generate and convert more leads
by Jimmy Burgess Jan 18
What Liquid Death and E.L.F. can teach agents about standing out
How culture-first branding cuts through algorithmic sameness and content fatigue
by Jessi Healey Jan 17
Pop culture imagery from Stranger Things symbolizing audience-driven narratives online
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
by Jessi Healey Jan 11
How agents can use AI to prep 30 days of content in 1 hour
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule
by Rick Guerrero Jan 10
social media content creation
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms
by Jeremy Knauff Jan 8
Real estate marketing forecasts for 2026 point to tighter budgets, deeper AI use and rising platform volatility. real estate marketing 2026
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
by Jessi Healey Jan 5
26 how-tos to future-proof your business in 2026
To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
by Dani Vanderboegh Jan 2
social media marketing
Love it or hate it, social media is part of generating business today. This month, we'll provide real-world, actionable strategies that are working now
by Inman Jan 1
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works, real estate content marketing
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
by Jessi Healey Dec 27