Hit the refresh button with your sellers, and build buzz around the property before it expires
WASHINGTON, D.C. -- Getting a seat at the big boys' table is the goal for almost every brokerage -- but for those lucky enough to get there, a common downfall for many is losing innovation. In an age when products older than three months are old news and the word "startup" carries a certain sexiness to it, growing a real estate brokerage while maintaining a fresh approach is critical for acquiring both listings and top talent.