Whether you're creating a new blog post, a YouTube video or content for your social media channels, these topics are designed to help you fill your listing pipeline
There are many reasons a past client or current friend may not reach out to you as their real estate agent. Don't take it personally
Opinion
Forget the memes. If you've been around real estate for any length of time, you know that the only thing you can expect is the unexpected
Sometimes real estate agents don't seem able to break away from the script and listen to what potential clients really want and need
Real estate companies and associations have spent bazillions on technology that no one wants to use or that quickly becomes obsolete. Here's what would make it better
Opinion
It isn’t safe to be on the internet, but that is where business comes from these days. Here's what to look out for and ideas for keeping yourself safer from online predators
Opinion
Raising the standards in the real estate industry starts with brokers. Here's how to ensure you're prioritizing the best agents when you're recruiting
Opinion
Neighborhood quality is subjective, yet Realtors cannot recommend a neighborhood or steer clients into or out of a particular neighborhood. Here's what to do instead
Opinion
You've probably been told that if you don't hire an assistant, you'll end up being the assistant. The truth is more complex, so making an effective first hire involves more thought and strategy than you may expect
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
Opinion
If you must target seniors in your marketing, please treat them with respect, and know that when the say 'no' they mean it
Opinion
St. Paul, Minnesota, recently enacted a new rent control ordinance, capping yearly rent increases at 3%, but is it actually progress for housing affordability? A St. Paul native and real estate pro weighs in
Redfin, Trulia and realtor.com have all vowed to not use crime data going forward. The companies' stands are now prompting a debate in the industry
Opinion
Quitting — a job, a person, a brokerage, a business plan — can often be a way to have more by having less
Opinion
For the past few years, we've been told to look on the bright side. Especially as real estate agents, positivity often comes with the job. But can too much positivity turn toxic?