The rapper first listed the mansion for $18.5M in 2007
The bank's new marketing campaign creates boards of potential renovations and then offers financing options
The 25,000-square-foot property is now on sale for $245M
The new marketing ploy comes on the heels of recent concerns over whisper- and pocket-listing strategies
The famed DJ and producer bought the house at the rise of his career in 2013
Cohen's condo was first to close in 111 Murray St. skyscraper
This is the fourth new market the boutique brokerage has added this year, including offices in Malibu, Park City and Pasadena
Steinberg will be performing the same duties as president but under the title of chief evangelist, one that is 'completely unknown in the real estate industry'
Real Estate Connect Panel Preview: 'What makes a great real estate story?'
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