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Pamela Liebman, president and CEO of The Corcoran Group, welcomed the firm’s affiliated agents on Monday to the luxury brand’s 2025 conference and networking event in Scottsdale, Arizona: BeCorcoran.
Agents from far and wide gathered for BeCorcoran at the Fairmont Scottsdale Princess, but none came quite so far as those from Portugal, where the firm’s newest affiliate, Corcoran Atlantic, is located — although agents from Corcoran Pacific Properties in Hawaii also had a substantial distance to travel to the desert city.
“Corcoran’s story began on the Upper East Side of Manhattan over 50 years ago, and now, we’ve expanded coast to coast in the U.S., across six Caribbean islands, into Canada and Mexico, and we are soon launching in our second European country,” Liebman said. “It’s amazing to see how far we’ve come, and I can’t wait to see where we go next. The future of Corcoran is stronger than ever, a testament to the dedication of everyone in this room.”
Pam Liebman welcomes attendees to BeCorcoran 2025 | Credit: AJ Canaria
Liebman also shared some recent Corcoran achievements during her keynote to kick off the event. In 2024, the firm played a role in five of the top 30 transactions closed across the country, Liebman noted, including the $150 million sale of Tarpon Isle in Florida, an $85 million deal by Dana Koch in Palm Beach, an $81 million deal in Manhattan by Deb Kern, and the $88 million sale of La Dune in Southampton, which was marketed by Tim Davis in conjunction with its sale at Concierge Auctions.
The brokerage was also recently named No. 1 in Manhattan, according to The Real Deal’s brokerage rankings.
Liebman also took a moment to praise Corcoran Sunshine, the firm’s new development marketing group, which is No. 1 by dollar volume across Manhattan’s new development sector, and led by Kelly Mack.
Navigating the last few years through market downturns and industry changes has been “no small feat,” Liebman told attendees, but she added that the brokerage’s agents know how to “rise to the occasion.”
“That said, for me, simply keeping up with change isn’t enough,” Liebman added. “At Corcoran, we don’t just adapt — we lead. But let’s be clear: Being a leader takes commitment. You’ve got to be willing to learn fresh ways of working while embracing new ways of thinking if you want to be an indispensable asset to your clients.”
Liebman further explained in an email to Inman that she envisions the company leading through change by “ensuring our agents excel at cultivating, growing and nurturing those relationships. While we equip them with cutting-edge tech tools and best-in-class market data to remain advantaged in any market, what truly sets us apart is our focus on their development. We are deeply invested in making sure our agents are not just experts in the market, but experts in people — building trust, understanding needs and delivering personalized solutions.”
The CEO concluded in her keynote on Monday that she hoped agents would use BeCorcoran as an opportunity for a reset. Liebman also said her personal goal for the conference was that each agent walked away from it with “a new perspective,” regardless of what topic the new perspective might be on.
BeCorcoran continues through Wednesday.
