Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly
by Jimmy Burgess May 18
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
Trending: AI arms race, Reels remix and posting 5 times a day
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
by Jessi Healey May 3
A picture of someon googling something to show how to set up your Google Business Profile in real estate.
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
by Jimmy Burgess May 2
Trending: Skipping the middleman, 'White Lotus' energy, travel trends
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
by Jessi Healey Apr 19
Trending: Ownership shifts, joyful strategy and smarter reach
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
by Jessi Healey Apr 14
Trending: Mixed signals, faster Reels and evolving replies
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
by Jessi Healey Apr 4
Trending: Flashes, edits and (still) no clarity on TikTok
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
by Jessi Healey Mar 23
Trending: Community Chats, TikTok photos and LinkedIn video
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
by Jessi Healey Mar 14
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
by Jessi Healey Mar 7
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
by Jessi Healey Feb 28
Trending: Duo’s demise, dislikes and the cost of comparison
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
by Jessi Healey Feb 20
DeepSeek AI: Game-changer or data privacy minefield?
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns
by Bernice Ross Feb 14