If you can associate an ex-president with a property you’re marketing, never be afraid to drop his name — no matter how tenuous the connection.

It’s a lesson that luxury brokers seem to have learned well. Take this nine-bedroom mansion on the market for $3.7 million in Matinecock, N.Y. The MLS property description calls the 100-year-old home a “true diamond in the rough,” noting that it “needs work” and is to be sold “as is.”

The headline of a Newsday story profiling the property proclaims that it “once served Teddy Roosevelt.” A closer reading reveals that “a descendant of the Roosevelts used to use the garage … to store his sailboat.” The boat’s gone, but its mast “is still fully intact in the garage.”

A 5,050-square-foot home on the market for $10.995 million in Marshall, Va., has a more credible claim to fame: Jackie Kennedy designed and built the house as a vacation getaway for her husband, John F. Kennedy.

The house was completed in 1963, and JFK stayed there only twice before he was assassinated, the Washington Business Journal reported in October. Those two weekends have undoubtedly raised the property’s visibility, but it’s still for sale. Source: newsday.com

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Did you miss Connect Now yesterday? Register now and get instant access to all the replays! Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription