A venture capital-backed firm has rolled out what it says is the first mobile application to provide real estate agents with insights on each home and homeowner in their prospecting area, including how likely homeowners are to sell their home. Pleasanton, Calif.-based SmartZip Analytics Inc. first launched its SmartTargeting predictive marketing platform in the summer of 2010 with the aim of identifying potential home sellers for agents and brokers by analyzing more than 250 home, neighborhood, owner and loan attributes and trends. That includes historical and current home sale trends, property characteristics, current and historical market values, ownership history, neighborhood and household demographics, life and market triggers, and loan and lender data, among other factors. ...
Oct 8, 2013 by Inman
Jun 25, 2013 by Inman