Homeowners can ask for changes to SmartZip home valuations

SmartTargeting predictive marketing platform generates seller leads

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Venture capital-backed SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional. Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform's latest update, SmartTargeting 3.3, includes a lead capture system,, that gives homeowners instant access to their estimated home values as determined by SmartZip's automated valuation model (AVM). Through the site, homeowners can contact local real estate pros who are also SmartZip subscribers to ask for an adjustment of their home valuations due to recent property upgrades or changes in local market conditions. SmartZip's home valuations appear on a variety of syndication websites, including and “AVMs mostly rely on publicly available data, which may not include a recen...