Century 21’s Winter Olympics ads get consumers in the mood for spring buying season

3 new television spots focus on the consumer-agent relationship

Realogy franchise giant Century 21 Real Estate LLC is debuting three 30-second television spots focusing on the consumer-agent relationship that will run throughout the Sochi 2014 Winter Olympic Games.

The “Based on a True Feeling” TV spots will get the most airtime during the bobsled competition — Century 21 is the official real estate company of the USA Bobsled and Skeleton Federation — and “will also serve as a reminder to those watching the games that the spring homebuying and selling season is right around the corner,” said Bev Thorne, Century 21’s chief marketing officer, in a statement.

Created by Philadelphia-based “indie” creative ad agency Red Tettemer + Partners, the ads equate working with Century 21 agents to feeling like a rock star — one features a cameo from the 1980s hair band L.A. Guns.

Century 21 — which bought Super Bowl airtime in 2012 and 2013 — ran ads during the 2012 Summer Olympics and sponsored the U.S. Soccer team. The company was also the primary sponsor for IZOD IndyCar Series driver Josef Newgarden’s car in last year’s Indianapolis 500.


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