Marketing

Century 21’s Winter Olympics ads get consumers in the mood for spring buying season

3 new television spots focus on the consumer-agent relationship

Realogy franchise giant Century 21 Real Estate LLC is debuting three 30-second television spots focusing on the consumer-agent relationship that will run throughout the Sochi 2014 Winter Olympic Games.The "Based on a True Feeling" TV spots will get the most airtime during the bobsled competition -- Century 21 is the official real estate company of the USA Bobsled and Skeleton Federation -- and "will also serve as a reminder to those watching the games that the spring homebuying and selling season is right around the corner," said Bev Thorne, Century 21's chief marketing officer, in a statement.Created by Philadelphia-based "indie" creative ad agency Red Tettemer + Partners, the ads equate working with Century 21 agents to feeling like a rock star -- one features a cameo from the 1980s hair band L.A. Guns.Century 21 -- which bought Super Bowl airtime in 2012 and 2013 -- ran ads during the 2012 Summer Olympics and sponsored the U.S. Soccer team. The company was also the p...