Realogy franchise giant Century 21 Real Estate LLC is debuting three 30-second television spots focusing on the consumer-agent relationship that will run throughout the Sochi 2014 Winter Olympic Games. The "Based on a True Feeling" TV spots will get the most airtime during the bobsled competition -- Century 21 is the official real estate company of the USA Bobsled and Skeleton Federation -- and "will also serve as a reminder to those watching the games that the spring homebuying and selling season is right around the corner," said Bev Thorne, Century 21's chief marketing officer, in a statement. Created by Philadelphia-based "indie" creative ad agency Red Tettemer + Partners, the ads equate working with Century 21 agents to feeling like a rock star -- one features a cameo from th...
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