From commemorative ornaments to personalized stamps, real estate agents and brokers distribute a plethora of marketing materials to stay top of mind with past and prospective clients. Perhaps the most effective of these think-of-me gifts are those that cater to recipients’ habits or traditions. The Wydler Brothers team -- winners of the latest #madREskillz contest -- just began using one that certainly fits that bill: branded Starbucks cards. The Bethesda, Md.-based team’s $5 gift cards feature a white-picket fence, sold sign and the team's logo, positioning it to potentially surface in the minds of some latte-drinking leads on a daily basis. The cards join a variety of other marketing materials that the team distributes to past or future clients, including windbreakers and...
Dec 27, 2013 by Teke Wiggin
Jan 21, 2014 by Teke Wiggin