SAN FRANCISCO -- ZipRealty's "Powered by Zip" referral network will be sticking around after brokerage and franchise giant Realogy acquires the real estate brokerage and technology firm for $166 million sometime this quarter, according to ZipRealty CEO Lanny Baker. At Real Estate Connect, Baker told Inman News that more than half of Powered by Zip's 21 broker partners are already affiliated with either Realogy's company-owned NRT firms or one of Realogy's franchise brands. Realogy’s franchise brands include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty. In regards to the non-Realogy-affiliated firms, Baker said ZipRealty is "totally committed to supporting them" as well. As part of the acquisition, Realogy will g...
May 5, 2014 by Andrea V. Brambila
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