The latest comScore numbers on consumer traffic to real estate search portals bolster predictions that Zillow's plans to acquire Trulia will put the company in a league of its own in its ability to connect homebuyers and sellers with real estate brokers and agents. Zillow says it will continue to operate Trulia as a separate brand, but will have the ability to sell advertising to agents across a network of real estate sites. Zillow already powers real estate search on Yahoo Homes, AOL Real Estate, HGTV's FrontDoor, HotPads and MSN Real Estate. ComScore data gives some indication of the coming Zillow colossus that could take shape sometime next year, when the acquisition is expected to close. In June, Zillow captured 46 million unique visitors to zillow.com from desktop computers ...
Jun 27, 2014 by Paul Hagey
Jul 14, 2014 by Paul Hagey