We’ve all seen the impact that social media can have on your business. With so many new social networks popping up, it can be hard to choose which networks to spend your time on. Knowing what demographics use each social network can really help you decide where to focus.

Instagram has made lot of changes recently, introduced paid ads and added certified partners. There is no doubt it is trying to capture more business.

You might be surprised by the network’s reach and its primary audience. Is this a place you should be spending time to help attract your target client? Here are 31 Instagram facts that will help you determine that.

31 Insatgram stats

Ethan Sigmon is the CEO of Opesta, a licensed real estate agent and a licensed insurance producer.

Email Ethan Sigmon.