It's time to stop marketing like it's 2005

Instead, start investing in your audience's preferred advertising methods
  • Stop spending money on ineffective marketing methods.
  • A small audience is still an audience. Don't get discouraged by 20, 30 or 40 reads.
  • If you're not committed to the long game, don't play when it comes to social media.

Agents, it’s time to stop marketing like it’s 2005. Because it’s not. Yet real estate agents and brokerages are still latching onto traditional ineffective marketing like it is. Let me explain. According to, in 2005 the average email open rate in real estate was 28 percent. In 2014, that number was 13 percent. That’s a 50-percent decrease in a little less than 10 years.