• Brokerages and listing portals can use CurbCall's new API to add showings on demand functionality to their websites.
  • CurbCall's technology includes safety features for agents.
  • The startup says it's close to signing agreements with several major real estate firms.

Brokers who want to "Uberize" their real estate websites have a new add-on they can use to help get the job done. CurbCall, a provider of technology that lets consumers request showings much like they may hail drivers using Uber, has pivoted from offering an app to consumers to peddling an API (application programming interface) that can be used to stitch its "showings on demand technology" into brokerage websites and listing portals. The shift in direction is being spearheaded by Stephanie Sullivan, a "long-time serial entrepreneur in the mobile high tech and real estate space" who recently bought CurbCall, the startup announced today. (Founder and former CEO Seth Siegler has remained with startup as chief technology officer, while Sullivan has taken on the role of C...