New app guarantees maximum purchase prices for buyers -- or pays the difference

  • A new app, BuyerPrice.com, is set to launch guaranteeing buyers and their agents a lower price on homes for sale.
  • BuyerPrice.com will guarantee buyers a discounted price on homes for sale in certain markets and pay the difference if unsuccessful.
  • The initiative is starting in New Jersey with brokerages including EXIT Realty, Engel & Volkers and Crossroads Realty.

It sounds like a homebuyer’s dream: guaranteed discounted prices on the property they want to call home. Starting June 20, buyers in New Jersey can register for free on buyerprice.com (currently in beta), and when they search for homes on any property listing platform — such as Zillow, realtor.com or a broker’s site — the guaranteed maximum “BuyerPrice” will appear alongside the seller’s asking price.