Are ‘buyer needs’ the new ‘coming soon’?

Listing agents can search for potential homebuyers
  • allows listing agents to search a database for buyers who might be interested in a listing.
  • The marketing platform offers an alternative or supplement to marketing listings as "coming soon" off the MLS.
  • Buyer's agents can describe a buyer's search zone by drawing on a map, potentially making it easier for listing agents to discover their clients.

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Marketing for-sale properties as "coming soon" has emerged as a popular way to drum up interest in a property before listing a home on the local MLS. But there's another way -- one that may be less likely to flirt with MLS rules -- for listing agents to "pre-market" properties: searching "buyer needs" -- posts that summarize the type of home a buyer is gunning for. Austin, Texas-based is one of the latest startups aiming to bring order to the long-time informal exchange of buyer needs between agents. Searchable database of buyer preferences Launched by two real estate agents, the mobile-friendly website lets buyer's agents input posts specifying the search preferences of their clients into a searchable database. Listing agents can then use the site to hunt for prospective buyers simply by entering a listing's address. Once buyer's agents have posted a "buyer need" on, they can share the post on social media sites with two...