Are 'buyer needs' the new 'coming soon'?

  • BuyerNeeds.com allows listing agents to search a database for buyers who might be interested in a listing.
  • The marketing platform offers an alternative or supplement to marketing listings as "coming soon" off the MLS.
  • Buyer's agents can describe a buyer's search zone by drawing on a map, potentially making it easier for listing agents to discover their clients.

Marketing for-sale properties as “coming soon” has emerged as a popular way to drum up interest in a property before listing a home on the local multiple listing service. But there’s another way — one that may be less likely to flirt with multiple listing service (MLS) rules — for listing agents to “pre-market” properties: searching “buyer needs” — posts that summarize the type of home a buyer is gunning for.