In the battle of quantity versus quality, do more agents equate to more money? That’s a great question for Keller Williams, the largest franchisor by agent count. The company’s second quarter earnings results, which showed its increase in agents was accompanied by even larger growth in total transaction numbers and sales volume — would indicate the answer can be “yes.”
- In Q2 2016, Keller Williams had a net gain of 6,073 agents -- up 9.2 percent year-over-year.
- These agents closed 277,594 transactions, an increase of 16.1 percent from the second quarter of 2015. Moreover, the company's $78.4 billion in sales volume represented a 19.6 percent increase from a year prior.
- Unlike last quarter, sales volume and deals closed exceeded the company's growth in agent count.